Sports Event Management 2009 : Programme

IN PARTNERSHIP WITH

PAST PARTICIPANTS

Euroleague Basketball, Kroll Security International, Dubai Sports City, Sword Event Guard Ltd, IMG Media, GL Events Owen Brown, New South Wales Rugby Union, Jordan Olympic Committee, Cable & Wireless, Fidentia Sport, Paragon Event Management, Rugby Travel & Hospitality, The Football Association, Geologistics Expo Services Ltd, PMP, IAAF, Soccerex, South African Police Service, Sports Logistics, International Cricket Council, Eurosport SA, Club Hipico Cemar, Amateur Swimming Association, Copyright Promotions Group, Olympic Delivery Authority, Comperio Research, Walchs Event Hospitality, WithHindsight Associates, Nussli International Ltd, PanStadia, Telstra Stadium, Arena Seating, Aggreko, Collyer Bristow LLP Solicitors, Fifa Match Agent, Public Security Magazine, Arena Group, Input Media, Scottish Football Association, Victorian Major Events Company, AEG, Wembley Stadium, Singapore Indoor Stadium, IMG, ICC CWC 2007, World Mind Masters, British Swimming, Quebec Government, Sportcal, SOS Global Express Inc, Platinum One, Host Broadcast Services, French Ministry of Health, Youth & Sports, International Ice Hockey Federation, Gullivers Sports Travel, ADI Group, Bermuda National Sports Centre, AIPS, Fathom Communications Ltd, SLS, Rushmans, England & Wales Cricket Board, Showsec, Arena Structures, Gordon & Co, Hireall Ltd, CES, FIFA World Cup 2006, PMP Legacy, Fairfx, The Rutherford Group, European Athletic Association, British Triathlon, Siemens AG, AFP, Glasgow City Marketing Bureau, Volvo Ocean Race, HOK Sport Architecture, Hospitality in Partnership, MI Associates, Manchester Metropolitan University, Dmatek, Icon Display, London 2012, Montgomery Leisure Services, Worldwide Sports, Arsenal Football Club, Expertease, GroupPartners, TEAM Marketing AG, Long Reach International, National Bank of Abu Dhabi, Procon Event Engineering GmbH, Infostrada - Hayters, SAIL Group, Visa, Atkins, Sanyo, IRB, Sports Foundation Denmark, Transport for London, Key Events, Cleanevent, International Olympic Committee, BBC, Inside the Games, Getty Images, Riedel Communications, Total Sports Asia, English Gymnastics, GB Sports, Northrop Grumman, Ryder Cup Ltd, Irish Football Association, Fast Track, Football & Sports Arena, Toursim Vancouver, Vero Communications, Harris & Trotter, The London Triathlon, Siemens Plc, City of Edinburgh Council, Sports City, Deloitte, StadiArena, Event Logisitics Worldwide Ltd, Power Logistics, Qinetiq, Reuters, Ticketmaster, PMP Management Consultancy, World Swimming Championships, Keith Prowse, Travel Solutions, Nussli, Manchester City Council, African Cup of Nations (CAN) 2008, Contemporary International, Ryder Cup Wales 2010, Cannon Design, Westfield Shoppingtowns Ltd, Infostrada Sports, TSE Group PLC, Look Digital, Database International Group, Resource PR, FIS, Scarlet PR, SportBusiness, Five Currents, NWDA, Odgers, Panasonic, Royal Windsor Horse Show, New Zealand Rugby Union, Manchester Leisure, Sports Journalists Association, Glasgow 2014 Commonwealth Games, Royal Bafokeng Holdings, International Federation of Netball Associations, PIMS-SCA, Motorola, Jordan Motor Sports, Melville Exhibition & Event Services Ltd, Earls Court, HQ Events, Infront Sports & Media AG, Fitch, Associated Press, Owen Brown, Setanta, Siemens AE, 2010 FIFA World Cup South Africa, Sports Recruitment Company, GL Events, 2008 Beijing Olympic Games,

IN CONJUNCTION WITH

PROGRAMME 2010 Organisers are currently preparing the programme for the 2010 Sports Event Management Conference, following feedback and comments from participants and continued research into what Local Organising Committees, International Federations, their directors, programme managers and staff would like to see included in the next programme. PROGRAMME 2009 The programme from 2009 is included below or download the PDF by clicking here.
09.30	Welcome Opening Key Note - London 2012 Update Paul Deighton – Chief Executive - London 2012 Paul Deighton reflected on the progress made by the London Organising Committee and looked ahead to the challenges to be faced and milestones to be acheived in the months ahead.
09.50	Measuring Up Establishing the real economic impact of hosting sports events Sheikh Saoud Bin Abdulrahman AI Thani – Secretary General - Qatar Olympic Committee Lars Lundov – Chief Executive - Sport Event Denmark Dan Jones – Partner, Sports Business Group - Deloitte LLP This panel examined ways of establishing the economic value of hosting major sports events and asked whether it is possible to put a figure on the less tangible but no less important benefits.
10.40	Case Study FIFA World Cup 2010 - Travel and Tourism Programme John Parker - Managing Director, Tour Operator Programme - Match Services AG John Parker discussed the strategies behind the vital travel and tourism programme developed for the FIFA World Cup 2010 in South Africa.
11.10	Networking Break
11.40	The Power of Technology Andrew Croker - Executive Chairman - Perform Tom Van Hemelrijck - Senior Manager - Procon Event Engineering This panel session examined how advances in technology fundementally change the way events are delivered and add to their financial value.
12.30	Networking Lunch
14.00	Afternoon Key Note Host Broadcast Services - Looking into the future: how broadcasting enhances events Francis Tellier – Chief Executive - Host Broadcast Services One of the world's best respected event broadcast specialists examined the changing the role of the Host Broadcaster and the areas in which they add value, with particular reference to the FIFA World Cup.
14.20	The Business of Bidding Mike Lee OBE - Chairman - VERO Communications One of the world's most experienced and successful practitioners in the increasingly sophisticated field of campaign development and communications shared his experience in an incisive presentation.
15.00	Networking Break
15.30	Case Study The Ryder Cup 2010 Roger Pride - Director of Marketing, Welsh Assembly Government Tim Shaw - European Sales Director, PGA European Tour and Ryder Cup Europe LLP A behind the scenes look at the event management issues facing the owners and event management team at next year's Ryder Cup at Celtic Manager in Wales.
16.00	Major Event Promotion Steve Elworthy - Tournament Director - ICC World Twenty20 2009 Paul Williamson - Head of Ticketing – London 2012 In a challenging economic environment how do event owners ensure they maximise their revenues. This session focussed on how best to promote a sports event and draw the crowds.
16.40	Events + Brands 2 + 2 = 5 Sean Jefferson – Chief Executive Officer (Europe) - Mind Share Paul Meulendijk - Head of Sponsorship - MasterCard Europe Ian Ritchie - Chief Executive - The All England Lawn Tennis & Croquet Club This session examined the relationship between brands and sports events and asked how this relationship can be made more effective.
17.10	Closing Key Note An Olympic Perspective Sir Craig Reedie - International Olympic Committee (IOC) Sir Craig Reedie reflected on the vital and changing role played by the event management community and examined the impact of the process and procedures introduced by the IOC to govern the selection of host cities.